The Local Context Index 2026
FREE WHITEPAPER
When someone looks for your nearest store, they want three answers: is it close, is it open, and does it have what I need. More and more, Google and AI assistants answer for them, using only what your store pages give them. We measured what those pages actually send.
What's inside:
- The seven points we measured and how we measured them
- Scores by vertical
- What the top scorers do differently
- What AI assistants can and can't read on a store page
Three findings from the Index
3/7
Average score, out of 7 things a store page needs to be found.
6 in 10
Store pages are a dead end for crawlers, with no links to the rest of the network.
6%
Of networks describe the area around their stores: what's nearby, how to get there, where to park.