Holland & Barrett: Transforming Wellness Retail with Woosmap and Amazon Web Services (AWS)
Holland & Barrett is more than just a retailer – we aim to be the go-to brand for all wellness products and services, seamlessly connecting digital and retail experiences. To support this vision, we've enhanced our store locator and click-and-collect services, making it easier than ever for customers to find store information and enjoy a hassle-free collection experience.
➜ Click-and-collect rate surged to 20%.
➜ More store visits from online traffic.
➜ Smoother journey, better experience.
➜ Faster deployment via AWS Marketplace.
➜ Scalable location services for growth.
Executive Summary
Holland & Barrett, the UK’s leading health and wellness retailer, has reshaped how customers connect with its products and services. By overhauling its store locator and click-and-collect experience using Woosmap’s APIs, hosted by AWS, Holland & Barrett delivered a seamless, efficient journey for shoppers. These innovations drove more customers to stores and elevated click-and-collect to 20% of all orders.
Customer Overview
With a 150-year legacy and 1,600 stores across 16 countries, Holland & Barrett is a trusted name in health and wellness. Its diverse offerings include vitamins, supplements, specialist foods, and natural beauty products. Committed to meeting modern customer needs, the company has invested heavily in digital transformation to bridge the gap between online convenience and in-store expertise.
Opportunity: Creating a Frictionless Omnichannel Shopping Experience
Holland & Barrett needed to tackle three core issues:
Store Discovery: Customers struggled to quickly and easily find accurate store information, services, and product availability.
Click-and-Collect Complexity: An overly complicated process discouraged customers from using this valuable service.
Outdated Technology: Legacy systems hindered the integration of modern tools and slowed innovation.
These challenges obstructed their vision of creating a frictionless omnichannel shopping experience.
Solution: Enhancing the Store Locator and Click-and-Collect with Woosmap and AWS
Partnering with Woosmap and AWS, Holland & Barrett transformed its digital platform to create a user-friendly, efficient store locator and click-and-collect service. Key enhancements included:
Smart Store Locator: Woosmap’s Store Search API made store searches effortless with instant suggestions for cities, postcodes, and store names.
Real-Time Stock Updates: Integrated data streams ensured customers could check product availability at their chosen stores before making a trip.
Service Highlighting: A dynamic map showcased store-specific services like blood tests, 3D body scanners, and unique product offerings, helping customers make informed choices.
Through AWS, the platform delivered the scalability and reliability needed for rapid deployment and international rollouts.
Results: Driving Customer Engagement and Operational Efficiency
The impact of these enhancements has been significant:
Click-and-Collect Soars: Simplified processes boosted click-and-collect adoption, now making up 20% of orders.
More Store Visits: The new digital tools drove increased foot traffic from online channels to physical stores.
Improved Customer Experience: Customers enjoy a smoother journey, from finding products online to picking them up in-store.
Rapid Deployment: Leveraging AWS Marketplace reduced procurement time, allowing Holland & Barrett to meet customer needs faster.
Future-Proof Scalability: Integration with AWS enabled Holland & Barrett to easily scale their location services powered by Woosmap, supporting growing customer demands and geographic expansion.
Expertise and Support
As an AWS Partner, Woosmap’s solutions integrate seamlessly with AWS’s cloud infrastructure. Woosmap’s Localities API ensures accurate and intuitive searches, while AWS delivers the performance and global reach necessary for success. Holland & Barrett’s IT team executed the integration efficiently, ensuring minimal disruption.
Conclusion
Holland & Barrett gained more than just a location intelligence solution—they gained a frictionless path to innovation. AWS Marketplace simplified the procurement and deployment process, ensuring a secure and trusted foundation to deliver scalable, customer-centric solutions.
By merging digital convenience with in-store expertise, the company has set a new standard in wellness retail. With Woosmap’s innovative tools and the robust cloud infrastructure of AWS, Holland & Barrett continues to elevate their customers’ wellness journeys every step of the way. Looking ahead, Holland & Barrett plans to build on this success, leveraging AWS to expand and enhance their offerings globally.