“ We were using geolocation pretty much by chance. That’s changing now, the population is changing, customers are younger, we’re currently updating our business model, with customer journeys that feature geolocation very strongly. ”Yannick TremblaisAPI & Exchange Product Manager at Groupe Rocher
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Cosmetics brand Yves Rocher accelerates its digital transformation and innovation by deploying geolocation within its omnichannel customer journey.