Primo Caredent Group: Enhancing Patient Connectivity with Woosmap and Amazon Web Services (AWS)
“What I particularly appreciated about Woosmap through AWS was how easy the tools were to integrate and customize. The team has been fantastic—always supportive and quick to help. The improvements speak for themselves and it's now easier for patients to find and connect with our centers.”
➜ Lower bounce rates, higher engagement.
➜ Faster updates, consistent accurate.
➜ Seamless integration, improved UX
Executive Summary
Primo Caredent Group, which includes Centri Dentistici Primo, Centri Medici Primo, and Caredent, partnered with Woosmap and Amazon Web Services (AWS) to transform its digital tools and deliver an improved customer experience. By addressing challenges like cost unpredictability, high website bounce rates in web sections dedicated to individual dental and medical centers, and limited integration options, Primo Caredent Group implemented Woosmap’s mapping solutions, hosted on AWS. This collaboration reduced bounce rates, streamlined the process of updating online information, and kept users engaged on their website, creating a seamless experience for patients across their 160 centers.
Customer Overview
Primo Caredent Group is a leading healthcare network in Italy, operating 160 centers nationwide under its brands: Centri Dentistici Primo, Centri Medici Primo, and Caredent. Specializing in dental care with an expanding focus on multidisciplinary medical services, Primo Caredent Group serves over 300,000 patients annually.
By maintaining high standards of care, supported by a Scientific Committee and proprietary software called PrimoUp, the group ensures consistent healthcare experiences across all its locations. Headquartered in Turin, Primo Caredent Group is committed to blending innovation with patient-centric care to meet the evolving needs of its community.
Opportunity: Enhancing Digital Engagement and Reducing Costs
As Centri Dentistici Primo, Centri Medici Primo and Caredent expanded its online presence, several opportunities to enhance user engagement and streamline costs became evident:
User Retention: High bounce rates on center-specific pages showed that users were leaving the website to find location details elsewhere.
Integration Challenges: Traditional mapping tools offered limited customization and support, restricting the group’s ability to create user-friendly digital assets.
Cost Predictability: Uncertainty around Maps API costs made budget planning difficult during a period of strong website traffic growth.
Primo Caredent Group sought a mapping solution that would retain users on their website,provide financial clarity, and integrate seamlessly into their digital platforms.
Solution: Customized Mapping Tools with Woosmap and AWS
To address these challenges, Primo Caredent Group turned to Woosmap, an AWS Partner. Hosted on the AWS Cloud, Woosmap provided a scalable and reliable solution that met the group’s needs. Key features included:
Integrated Maps: Navigable maps were embedded directly into Centri Dentistici Primo, Centri Medici Primo and Caredent’s websites, reducing bounce rates and improving user engagement.
Fixed Costs: A predictable annual pricing model removed budget surprises and allowed for accurate financial planning.
Customization Options: Tailored maps aligned with Primo Caredent Group’s branding and functionality needs, enhancing the user experience.
Responsive Support: Woosmap’s team ensured a smooth integration process and provided ongoing assistance when needed.
Woosmap’s tools, hosted through AWS’s cloud infrastructure, provided the scalability, reliability, and performance necessary to support Primo Caredent Group’s growing online operations.
Results: Improved Retention and Operational Efficiency
By integrating Woosmap’s AWS-hosted tools, Primo Caredent Group achieved measurable results:
Reduced Bounce Rates: Customers stayed engaged on the website, reducing drop-offs on center-specific pages.
Faster Updates: Online information could be updated more quickly and efficiently, keeping all 160 centers’ details current.
Streamlined Integration: Customizable tools allowed Primo Caredent Group to create a seamless user experience across its digital platforms.
Expertise and Support
As an AWS Partner, Woosmap leveraged AWS’s cloud infrastructure to deliver a tailored geolocation solution for Primo Caredent Group. AWS ensured the performance and reliability required to handle increasing online traffic, while Woosmap provided the flexibility and responsive support needed to customize and integrate the tools. Together, Woosmap and AWS empowered Primo Caredent Group to enhance its digital offerings and support its patient-first approach.
Conclusion
Primo Caredent Group’s collaboration with Woosmap and AWS highlights how innovative geolocation technology and cloud infrastructure can transform digital experiences. By simplifying costs, improving user retention, and streamlining operations, Primo Caredent Group created a seamless and scalable solution that supports its network of centers across Italy.
With their current needs met, Primo Caredent Group continues to rely on Woosmap and AWS to maintain and grow their digital presence, ensuring that patients across the country have easy access to high-quality care.