How Phoenix Mills Transforms Shopping with Geofencing and Indoor Mapping: A Smarter, More Personalized Experience
"Woosmap's geolocation technology has transformed our Phoenix Nhance loyalty program. The ability to provide our customers with real-time, personalized offers based on their location has not only increased engagement but also enhanced their overall shopping experience."
Total user base: 1,438,167
Total points distributed: 1.96 billion
Total coupons distributed: 467,058
Total marketing campaign notifications sent: 492,518
Phoenix Mills is rewriting the playbook for shopping mall experiences with its innovative loyalty program, Phoenix Nhance.
This loyalty app, now enhanced with geofencing technology from Woosmap, has taken in-store shopping to a whole new level. Since its launch in December 2020, this app has not only enhanced shopping in its flagship mall but is now available in 8 malls across 7 cities: Chennai, Bangalore, Mumbai, Lucknow, Ahmedabad, Indore, and Pune.
A Loyalty Program That Knows Exactly Where You Are!
Phoenix Nhance isn't just a loyalty app. It's a digital extension of the mall itself, specifically designed to enhance the experience of over 1.4 million unique users. Thanks to Woosmap’s geolocation technology, users don’t just earn points by scanning receipts, they also get tailored promotions sent directly to their phones as they move through the mall. The result? More than 208,600 geofencing notifications delivered this year alone.
You walk past your favorite brand's store, and suddenly your phone pings with a special discount on that jacket you've had your eye on. This isn’t just a general offer – it’s a real-time, personalized deal triggered by your proximity to the store. No more wandering around aimlessly or missing out on promotions!
Navigating the Mall Just Got Easier
Phoenix Mills has also tackled a common shopper frustration – navigating large, multi-store malls. With over 150,000 square feet of retail space, finding a specific store can be overwhelming. But with Phoenix Nhance’s indoor navigation feature, shoppers can simply access an interactive map - powered by Woosmap’s Indoor Mapping API - that guides them seamlessly to their desired destination. No more guesswork, no more asking for directions – it’s all at your fingertips.
Why Customers Love It
The Phoenix Nhance app not only boosts convenience but creates a far more engaging shopping experience. Whether it’s personalized offers, easy navigation, or earning rewards for every purchase, customers feel valued every step of the way. The numbers back this up – with 204,280 monthly active users in April 2024 and over 674,772 mini-game campaigns interacted with, the app is driving engagement to new heights.
Data That Powers Smarter Malls
Behind the scenes, Phoenix Mills is leveraging the power of data. The app provides Phoenix with invaluable insights into shopper behavior, including which sections of the mall attract the most foot traffic. This data helps mall management make smarter decisions about store placements and resource allocation. For instance, by identifying high-traffic areas, they’ve strategically placed coffee shops to capture the morning crowd, maximizing both convenience for shoppers and revenue for vendors.
The Bottom Line
By integrating Woosmap’s geolocation technology, Phoenix Mills has transformed the traditional shopping experience. With personalized, location-based services, they’ve not only boosted customer engagement but created a seamless, frictionless in-store journey for every shopper.
With over 471 million points redeemed and an ever-growing user base, the Phoenix Nhance app is paving the way for smarter, more customer-centric malls. Shoppers are happy. Retailers are happy.
It’s a win-win for everyone!